Jun 22, 2016:
Chinese delegation of the Department of Economy and Trade visits Dürkopp Adler
Three representatives of the Department of Economy and Trade of the
People's
Republic of China visited the headquarters of Dürkopp Adler in Bielefeld on June
14
th, 2016. The delegation led by Mr. Wang Weidong (Minister-Counsellor, Trade &
Economy) was welcomed by Michael Kilian (Spokesman of the managing board of Dürkopp Adler AG) and
Thomas Vogel (Head of Finance and HR).
On the occasion of the visit discussions were held on the steadily increasing investments of
Chinese enterprises in Germany. Apart from economic topics, as e.g. the support of Dürkopp Adler AG
by Chinese investors during the economic crisis 2008/2009, the focus was also on the difficulties
caused by cultural differences and linguistic barriers. Furthermore, the guests showed great
interest in a guided tour through the production facilities as well as in the presentation of the
core products in the showroom.
The SGE Group, shareholder of Dürkopp Adler AG, is considered as one of the pioneers as well
as one of the most successful Chinese investors in Germany, thus setting an example for further
Chinese investments in the German economy.
The Department of Economy and Trade of the embassy was pleased with this exchange of
information and experience.