Feb 11, 2013:
Dürkopp Adler America, Inc.
Success stories often start with brilliant ideas, sometimes by coincidence or simply by accepting challenges
In the case of DAAI (Dürkopp Adler America, Inc.) it for sure starts with the merger of the
Dürkopp and Adler sales subsidiaries back in 1991. Naturally success always requires hard work,
perseverance and foremost people striving for that goal.
For DAAI 2012 was one of the best years in history. This impressively proved the vast
competence of its 26 employees based out of Norcross, just north of Atlanta. In an economically
difficult environment it is professional competence in service and consulting that turns potential
business into sale. With an average of 30 years in the industry the sales and service team of DAAI
can rely on its expertise making it the base for past and future success.
With its strong focus on the automotive and upholstery industry during times of movement of
the apparel industry offshore, DAAI was one of the key factors to establish the Dürkopp Adler group
as the leading global supplier of premium sewing machines to the manufacturers of car and home
upholstery. The sewing machine classes 467 and 767 laid the foundation for this success. The M-Type
platform of machines even extended it.
Throughout the years it became obvious that innovative capital equipment requires a
combination of consulting, technical service and a smooth spare parts supply to allow its usage to
the fullest and profitable extent. In order to provide exactly what is needed, it is necessary to
always listen to the market and develop the sales and service strategy accordingly. Along with
highly motivated employees this is what made DAAI one of the most successful sales subsidiaries in
the entire Dürkopp Adler group.
Dürkopp Adler is the only manufacturer of industrial sewing machines to maintain an own
subsidiary in the US market, allowing a direct key account management as well as a fast and direct
co-operation with local dealers. The result is a strong presence in the market.
On the other hand side the commitment to a strong sales and service orientation also implies
the main challenge for the future. Patrick Weissgerber, president of DAAI, names achieving a
well-balanced age structure as one of his top management priorities for the next years. As a first
step the sales team has already been reinforced. It is DAAI’s policy to allow new employees
sufficient time to build up knowledge and expertise in order to get prepared for a challenging
business environment.
The global trend to locate production closer to the consumer raises the demand to offer highly
efficient means of production. Reintroducing sewing automation is one way of complying with this
request. The driving force in this regard is the apparel industry coming back from Asia. While just
a small percentage of these companies consider the US for building a new production site, the
majority intends to relocate to Central America to benefit from the combination of low labor cost
and the proximity to the US market. With its engagement in Central and South America DAAI is well
prepared to take on this challenge and accommodate the corporate motto “we care”.
Entertaining long lasting and amicable customer relations DAAI is on track to master an ever
changing environment.
The most fascinating point with the American people is the ability to reinvent under difficult
circumstances and find their way to success with new ideas and energy. We wish our entire team in
Atlanta all the success it deserves.