ShangGong (Europe) Holding Corp. GmbH took over 100% of the shares of PFAFF Industriesysteme und Maschinen AG in Kaiserslautern.

Dear customers,
esteemed sales partners:

On Thursday, March 28, 2013, a strategically very important milestone in the world of industrial sewing and welding technology that has been planned for a long time became reality.

The German holding company of SGSB Group Co. Ltd., ShangGong (Europe) Holding Corp. GmbH, took over 100% of the shares of PFAFF Industriesysteme und Maschinen AG in Kaiserslautern.

With DÜRKOPP ADLER and PFAFF INDUSTRIAL two strong, innovative and globally acting companies in the world of industrial sewing and welding machines are united under one roof. We view this as a very clear and growth-oriented commitment to the expanding group.

Both companies will continue to act in the market as independent brands with their own products and thus increase the group’s market shares substantially. Of course, both companies will consistently use potentially meaningful synergies with the objective of further expanding the market leadership in our relevant markets/segments.

Positive synergies will be generated for example in global sales, product development, sourcing and ultimately in the production of sewing and welding technology.

It is the declared goal of DÜRKOPP ADLER and PFAFF INDUSTRIAL to offer to our customer attractive and innovative product portfolios that complement each other. It is about further strengthening the strong points of the respective brand and enhancing it with fast and reliable service. Competent technical consulting, top-quality parts coupled with high availability are further cornerstones of the service standards by which you should judge us.

We are looking forward to the cooperation of both teams under the SGSB-roof. Together with you, our customers and sales and service partners, we will prove that 1+1 is more than 2.

Please do accompany us on our path to growth!

............Sewing and welding technology!.......

...............................Innovation, productivity and service!

....................................................................................................This is what we do for you!